- Kirjoittanut Jukka Märijärvi
Portfolio management - here: products and services portfolio management - is an activity where company creates a portfolios of it's products and services. There should be at least two portfolios: the current ones under sales, and the future ones: the products and services that are under development and entering the sales later.
The purpose of the portfolio management is to optimize the profit ie. directing the investments so that the company gets the maximum return of the investments.