Internal start-ups are an interesting new possibility where the well known start-up concept is transferred into corporate setting. Why would you do it?

First of all, many bigger corporations have the problem that how to keep innovation culture virile enough and on people's agenda. Many have corporate innovation tools where ideas are collected and then further processed. Based on my experience this process needs constant re-vitalization to keep active enough. It somehow needs additional elements to succeed.

The Sunday Guardian has an interesting post about disruptions and innovations. The writer notes that disruption is the word of today - all startups with disruption on their slides get funding. And he argues that is not necessarily good.

The article ends:

Instead, be creative. Make something unique. That way, you can stand up to the geeks and say with total confidence: "disrupt this, motherfuc*er!"

Indeed, there is a lot of potential in each company when the innovation path is just fixed. With fixing I mean that many innovation processes would need revitalization, and become truly a part of the company front-end. a lot of good innovations are in peoples mind - only to get them collected, and acted upon. Over the years I have noticed that a innovation tools often work in the beginning but as the dust settles so does the energy around it and ideas just stay on peoples minds not progressing forward.

However, the is a interesting and well working possibility when one adds active innovation process with internal startup concept.

I argue that companies can renew quicker and raise enthusiasm by this method. And additionally ignite more innovation ideas as people actually see that the system is working and some of the ideas go forward in lean startup fashion.

I will be giving few classes on the topic real soon. Check if this would work for you: